DHAKA: Nitol Motors and Tata Motors jointly introduced a brand new model in the small car segment for people of Bangladesh on Monday.
The two companies rolled out the car GenX Nano Automatic at a time when demand for small cars among middle income families is increasing in Bangladesh.
Although the price of the newly launched Nano car was fixed initially at Tk8.95lakh, Nitol-Niloy Group Chairman Abdul Matlub Ahmad, while launching the product, announced that aspirant buyers can avail the car with a cost of only Tk7.95lakhs until January 2017.
Ahmad, also the FBCCI chairman, made the announcement following a request from the chief guest of the launching ceremony industries minister Amir Hossain Amu.
The new Nano car comes with ‘Sports’ mode for enhanced acceleration and creep feature for heavy traffic maneuverability and parking ease. It also have Electric Power Assisted Steering (ePAS), designed for light steering, for easy maneuvering in tight parking and driving situations in cities.
The car features rich hatchback for the trendy, youthful, bold and stylish customer, officials said. The GenX Nano comes with a 24 litre fuel tank and has fuel efficiency of 21.9 Kmpl.
It can deliver the most relevant city car features like the Automatic feature, Power Steering, the Hatch access, Bluetooth connectivity and so on, said officials.
Addressing the launching ceremony, Nitol-Niloy Group Chairman Abdul Matlub Ahmed said the car was brought here for capital dwellers considering traffic condition of the Dhaka city.
He also requested the Industries Minister Amir Hossain Amu to make this car national car of Bangladesh and also requested him to provide opportunity to manufacture Tata car under Pragoti Industries Limited.
Welcoming the proposal, the industries minister said: “You can manufacture the car in Bangladesh under Pragoti as we want to make our country a manufacturing country rather than bringing any product through import.”
Johnny Oomen, Head of International Business, Passenger Vehicle of Tata Motors said: “The Nano has so far received a good response in the Bangladeshi market and with the GenX Nano Automatic, we now offer our customers a contemporary smart, stylish, efficient, and a practical city car which has strong potential in the compact hatch segment.”
Adesh Swaika, Deputy High Commissioner of Indian Embassy in Bangladesh said: “It is an ideal car for this Dhaka city considering its traffic situation.”
“It will be another option for both the countries to take their bilateral trade in a new level. I hope to see more and more Nano on the roads of Bangladesh,” he added.
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16.
On the other hand, Nitol-Niloy Group comes from marketing Tata commercial vehicles in Bangladesh, including buses, trucks, passenger version pickup trucks, maxi and construction equipment.